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Hotel Reviews: Who Exactly Should You Believe?
How do you know if a particular
is a good place to stay? You cannot always expect a first-hand information about the
from your friends and relatives. You have to rely on the internet for extemsive research and information. There may be a lot of reviews in the internet. But not all are authentic.
This is not a new phenomenon. Businesses have been paying for positive reviews of their companies for decades. It's quite a brilliant strategy, actually; but if you're looking for honest
reviews, it can be difficult to know how to sort the real
reviews from the paid-for
reviews. Distinguishing between the two does take a little bit of work and practice, but if you don't mind doing a bit of homework before you make your final decision, learning to tell the difference isn't really all that hard.
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Recognizing Paid Reviews The first thing that you need to do when looking through
reviews is look to see what medium they have been posted on. Many people are paid to post glowing
reviews on blogs and other user-generated content sites. If these are the types of sites you are looking at, start by checking the user name of the person who has left the review. If you find several
reviews all made by either the same user, or made by someone named "Anonymous", you can almost guarantee that the
reviews have been paid for by someone. The majority of
reviews posted by actual travelers will have their real names attached, or at least their first names and last initial.
The next thing to watch for to decide whether the
reviews you are finding are honest, is to run key phrases within the reviews themselves through your favorite search engine, and see just how many times the same review appears on the internet. Once you have done this a few times, you'll be better able to spot paid
reviews whenever you search for a particular hotel, simply by looking to see how many of the descriptions in the search engine results look the same or similar.
There are a good number of genuine reviews. You have to learn to pick the right one.
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