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Doubletree Hotel: Living In An Upscale Hotel
If you are looking to get pampered in a luxury hotel with all comforts, then Doubletree is the place for you.It is operated by hotel-giant Hilton Group and they are spread across 174 locations in United States, Latin AMerica and Canada.
How
Started
Doubletree hotel has a long history. The first hotel of the company was launched in 1969 near the Scottsdale Fashion square in Scottsdale, Arizona. At present, the Scottsdale Days Inn occupies this area. Since the land is leased from the mall and the lease contract agreement expires in 2009, the old hotel will probably be demolished to give way for another construction.
When the lease expires. It's really quite sad considering the colorful history of this old hotel. However, the good news is that the second hotel of the company which started operating in Tucson, Arizona in 1974 is still very much alive and will most likely stay in operations for a long time. While this second oldest hotel still stands, we will still be able to enjoy the old grandeur of the old doubletree hotel.
Like most other chains of hotels, the
survived mergers and changes in management. In 1994, the doubletree corporation was formed following the merger of the company with then Guest Quarters Suits Hotels. In 1997, Doubletree Corporation merged with Promus Hotel Corporation. Unfortunately, the partnership was not really so fruitful and Promus Hotel Corporation eventually sold its properties to Hilton Hotels Corporation in December 1999. At present, the hotel chain is owned and run by the Hilton Hotels Corporation.
Branding Strategy
As part of its branding strategy, the hotel management introduced the "doubletree cookies" in the early 1980s. The idea here is to serve freshly based chocolate chip cookies to the guest as a welcome treat. The doubletree cookies became an instant hit among guests that the company continues serving these goodies until the present. According to a many guests that come to this hotel, the cookies are simply heavenly. The cookies also help create a more friendly and homey atmosphere in the hotel.
You will feel so refreshed and rejuvenated after your pleasant stay at Doubletree that you will look forward to staying there again!
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